Optimizing images on your website is essential for boosting both user experience and search engine rankings. Well-optimized images reduce load times, improve accessibility, and increase your site’s chances of appearing in image search results. To optimize effectively, use descriptive, keyword-rich filenames, compress images to reduce file size without compromising quality, and ensure each image has relevant, detailed alt text. This enhances both SEO and accessibility. Below, you’ll find a free image compression tool to help reduce file sizes, ensuring your site loads quickly and performs at its best.